Google Flow (Veo 3.1) vs Luma AI
Trailers & marketing · checked · Compare different tools
Google Flow (Veo 3.1) ranks higher in Trailers & marketing (#2 vs #5). How we score
How they differ
How each one works, from its own docs.
Built on Google's Veo and Omni models around a shot workflow (frames, ingredients, extend, Scenebuilder). Omni adds chat-driven edits of uploaded footage. Kling and Seedance are single-generator rivals. Runway and Luma are multi-model suites.
Best for: Storyboarding and producing short trailer sequences shot by shot, keeping characters consistent with ingredient images.
Stands out for HDR/EXR output and keyframe- and performance-driven video-to-video for compositing. Runway is the closest suite rival. Kling and Seedance lead on native audio and longer clips.
Best for: Restyling gameplay capture or mocap into trailer shots, and making HDR plates to composite in the edit.
Google Flow
Luma AI
Web app at flow.google.com (labs.google/flow redirects there), included with Google AI subscriptions. Has a built-in Flow Agent.
Web app (the Luma Agents workspace with boards) and API. The site no longer uses the Dream Machine name. lumalabs.ai/dream-machine now shows Luma Agents.
Text prompts, start and end frames, ingredient reference images (uploaded or made with Nano Banana), uploaded video up to 60 seconds for Omni edits, voice presets.
A chat brief with text, images, video, audio for lip sync, PDFs, and saved reference assets such as characters and logos.
Veo 3.1 clips of 4–8 seconds or Gemini Omni Flash clips of 4–10 seconds (720p, 360p draft), 16:9 or 9:16, with sound. Scenes download from Scenebuilder.
Ray3.2 clips of 5 or 10 seconds (Modify Video up to 20 seconds), 360p–1080p, 16-bit HDR and EXR. Text and image-to-video have no native audio.
Model per shot (Veo 3.1 Lite/Fast/Quality, Omni Flash), frames-to-video, ingredients-to-video, conversational video-to-video edits, Flow Agent for multi-step tasks, no-code custom Tools.
Up to 16 keyframes, Modify Video with motion and camera transfer and face tracking, Reframe to new aspect ratios, and manual model choice (Ray, Uni-1, Veo, Kling, Seedance).
Extend Veo clips, edit through up to three chat turns, keep versions in History, save frames as new start frames, and arrange and trim shots in Scenebuilder.
Chat follow-ups with the Agent, Brainstorm and Create modes, 360p drafts before final renders, and organising and annotating takes on an infinite board.
Pick Google Flow (Veo 3.1) if you want
- Native dialogue, SFX and ambience generated with the picture
- Gemini Omni Flash (same Flow plan) is #1 on AA image-to-video (silent) and #4 with audio, useful for animating key art or screenshots
- Commercial use allowed on every plan, including free
Watch out: Veo 3.1 itself ranks #19-31 on AA and lost to Seedance and Kling in two same-prompt tests; Clips capped at 8 s for Veo 3.1 (10 s for Omni Flash, extendable to 40 s)
Pick Luma AI if you want
- Image-to-video animation of a reference image
- Film-like look, with HDR/EXR output on Ray3 (from feature coverage)
Watch out: Objects morph or vanish in complex scenes (Ray3); No native audio in any Ray version
How they score
Each signal is out of 100. Higher wins.
Google Flow (Veo 3.1)Luma AISee all 9 sources
Google Flow (Veo 3.1)
- Artificial Analysis Video Arena AA-Video-T2V-Silent v2.1: Gemini Omni Flash 1.1 #8 of 32
- Artificial Analysis Video Arena AA-Video-T2V v2.1 (with audio): Gemini Omni Flash 1.1 #10 of 30
- Artificial Analysis Video Arena AA-Video-I2V-Silent v1.0: Gemini Omni Flash (1.0, May 2026) #1 of 81
- Artificial Analysis Video Arena AA-Video-I2V v1.1 (with audio): Gemini Omni Flash 1.1 #4 of 23
- UD Veo 3.1 was rated best on prompt adherence (87% vs 72% Runway, 68% Kling, quoting a 'Pixflow' benchmark) and praised for native dialogue/SFX/ambience in one pass, saving time on narrated clips; but it sometimes produced an 'AI face' and had the wrong number of fingers in 2 of 5 generations. Recommended for marketing and narrated content.
- YouTube: Dan Kuda AI, 'I Tested 3 AI Video Generators: Which Keeps Character Consistency?' Veo 3.1 'disappointed me completely': unnatural motion, the character barely held to the references, extra first/last-frame steps, same cost as Seedance for worse results, and a rooftop-sniper scene was blocked by safety filters. Verdict: skip it (in Runway).
- YouTube: Ans, 'I tested Seedance 2.0 vs Kling 3.0 vs VEO 3.1' Veo 3.1 came third on most of 10 prompts (poor fight choreography and dialogue scenes, odd extra actions, wrong product colour), with one good POV/weather result; the tester notes Veo is limited to 8 s per generation.
- Android Police: 'I tried Gemini Omni, and I wasn't ready for how futuristic it felt' Hands-on with Gemini Omni (Gemini app, paid tier): templates, a physically accurate camera-sensor explainer, photo-to-video with lip-synced singing, and conversational edits that kept continuity. 'I went in skeptical, and I came out thoroughly blown away.'
Luma AI
- Analytics Vidhya: I tried the new Ray3 AI video maker Hands-on with four prompts plus image-to-video. The best clip was high quality and followed lighting details, and image animation worked well. Other clips showed objects morphing or vanishing, shaky motion and weak handling of unusual concepts. The verdict was impressive but far from ideal.
Vendor claims (not scored): Google Flow (Veo 3.1): Flow offers Veo 3.1 Lite/Fast/Quality plus Gemini Omni Flash 1.1, which adds 10 s clips, start and end frames, editing of uploaded and generated video, custom voices and cheaper 360p drafts; all users can access Omni models. source · Google Flow (Veo 3.1): Google AI Plus, Pro and Ultra plans include Flow credits 'with access to Gemini Omni Flash'. source · Luma AI: Ray3.14 (Jan 2026) claimed native 1080p and about 4x faster, 3x cheaper generation than Ray3. source · Luma AI: Ray3.2 (9 Jun 2026) is pitched as frame-level control with continuity across cuts. Luma publishes a self-run 'Ray3 Evaluation Report'. source
At a glance
Google Flow (Veo 3.1)Luma AIFull comparison: every fact, with sources
Google Terms of Service (effective 30 Jul 2026), 'Your content': Google won't claim ownership of original content you generate. Flow's help centre answers the commercial-use question with this clause. The ToS bars using generated content to build ML models; all outputs carry SynthID, and a visible watermark is forced for users in India, South Korea and Vietnam below the top Ultra plan. source
Pricing page lists "Commercial use" on Plus, and higher tiers include everything in Plus. source
Rows marked ● differ between the two tools. Licence badges: green = commercial use allowed (including any free plan or trial), amber = paid plans only, restricted, or allowed but with no free plan, red = not allowed, grey = not stated by vendor or not applicable. Read the vendor's current terms before you ship.