In Concept art & 2D assets, Runway ranks #8 and Unity AI ranks #10. No independent quality tests found. Ranked on game-dev fit: commercial use allowed; no engine integration stated; API and official MCP server.
Free trial or credits onlyUnity Personal: 14-day free trial, then a paid subscription ($10/month per Unity's AI FAQ; currency not stated by vendor). Pro, Enterprise and Industry include monthly credits.
Commercial use: Runway: commercial use allowed terms. Unity AI: not stated by vendor terms.
Free plan: Runway: free trial or credits only (125 one-time credits) pricing. Unity AI: free trial or credits only (Unity Personal: 14-day free trial, then a paid subscription ($10/month per Unity's AI FAQ; currency not stated by vendor). Pro, Enterprise and Industry include monthly credits.) pricing.
API and MCP: Runway: public API, official MCP server. Unity AI: API not applicable, official MCP server.
Engine integrations stated by the vendor: Runway: none stated (standard file export). Unity AI: Unity.
AI video, image and audio generation (Runway Gen-4.5 plus third-party models), usable for trailer shots, teasers and marketing material.
Unity's AI tools (Unity is retiring the "Unity AI" name): an in-editor assistant for project questions, code and Editor actions, plus generators for images, textures, sounds, 3D models and animations, metered in Unity Credits. The Unity CLI, MCP server and Unity's official agent plugin are free.
Verdict
For generating trailer and teaser shots; the terms don't restrict commercial use of outputs, but Runway may train on your inputs and outputs.
For Unity 6 users who want AI inside the editor: credits are included on Pro, Enterprise and Industry, while Personal gets a 14-day trial and then a paid subscription. Unity says you own the outputs, but third-party generator terms also apply.
Tasks●
Trailers & marketing, Concept art & 2D assets
Coding assistants, Concept art & 2D assets, Textures & materials, 3D model generation, Music & SFX, Rigging, animation & mocap
Engines●
Any (standard file export / engine-agnostic)
Unity
Free plan
Free trial or credits only 125 one-time credits
Free trial or credits only Unity Personal: 14-day free trial, then a paid subscription ($10/month per Unity's AI FAQ; currency not stated by vendor). Pro, Enterprise and Industry include monthly credits.
Pricing
Free $0 (125 one-time credits). Standard US$12/month, Pro US$28/month and Max US$76/month, billed annually (US$15, US$35 and US$95 billed monthly). Gen-4.5 uses 12 credits per second of video. source
Unity Personal: "Try Unity's AI tools free for 14 days, paid subscription available after trial", listed with a 1,000 monthly credit allowance; Unity's AI FAQ says the Personal trial "converts to a $10/month subscription" (currency not stated by vendor). Pro (from $2,310/yr) includes 2,000 monthly credits; Enterprise 3,000. "Special terms apply to Unity Credits." Credits reset each billing cycle and don't roll over; extra credit bundles are sold. The CLI, MCP server and official plugin are free to use. source
Export formats●
Not stated by vendor
Assets are created inside the Unity project
Commercial use●
Commercial use allowed Terms of Use 4.4: Runway does not claim ownership of Inputs or Outputs and does not restrict your commercial use of Outputs. Inputs and Outputs may be used to train its models. source
Commercial use: not stated by vendor Unity's AI Guiding Principles say you own your input and output data, regardless of the partner model used, and that you're responsible for making sure generated assets don't infringe third-party rights. Using the generators is also governed by third-party terms (Layer, Scenario, Uthana). Generated assets carry "UnityAI" metadata. Commercial-use terms for outputs aren't stated separately. source
Rows marked ● differ between the two tools. Licence badges: green = commercial use allowed (including any free plan or trial), amber = paid plans only, restricted, or allowed but with no free plan, red = not allowed, grey = not stated by vendor or not applicable. Read the vendor's current terms before you ship.
